The webdesign trends to know and user experience
Web design is constantly changing and every company must keep itselves update of new essential trends in order to create a modern website, and especially to avoid getting ahead of its competitors. Here some examples of web design trends currently in vogue on the web :
Flat design :
Flat design is a Web design trend that owes its name to the used that are simply flat, that is to say in two dimensions. The concept is known for ease of navigation it brings to the Internet users particularly because no extra is added to the graphic elements so that they have more realistic air. By choosing a flat design, we choose a clear interface which uses forms without shadow or any other technics that adds depth. The flat design offers through an airy layout and colorful design, an intuitive result in terms of navigation. The flat design is a trend widely used for applications smartphones or tablets. But this design technique flat was very quickly adopted by web designers and is now very popular in the field of the creation of internet sites.
The concept allows navigation through a colorful, clarify the content of a website providing information to the user rather than the user come to it: the site is separated into bands of color to prioritize content. The scrolling is key to navigating such sites. Judicious use of this webdesign principle permit a quick loading web page.
The idea is to separate the site into two distinct content areas symmetrically about a vertical axis in the center of the page. Often, these areas are contrasted with each other by the light and dark colors. The fact that the site is divided into two distinct areas allows the user to take a decision on the type of content they want to see.
Large background images
The bottom of a website is an image that needs to be original, it reflects the values of the company and should summarize alone its core business. This webdesign technic allows, in one look, to captivate the attention of your visitors. Indeed, the images provide a more effective emotional impact than any text. This webdesign practice allows especially to differentiate yourself from your competitors.
Large video background
More interactive than the large images background, the large video background can be a perfect way to demonstrate your products in action and increase conversions.
Responsive design consist to present its offer (products / services or your creations) using computer screens, tablets and / or smartphones. This technic allows to highlight, so aesthetic and practical, your presence on any type of support. To do this, you will need to optimize your website to the relevant media to gain speed of page loads but also to facilitate navigation. Namely with a non-optimized website, you run the risk of losing your prospects even before it has been time to load your page. That’s why it is important today to do not overlook this point. Since April 21st 2015, Google penalizes non responsive-websites. That is why responsive design has become a must for every website.
It is a webdesign technic which was born with the multiplane camera and is now widely used in the field of gaming. It consist to move multiple items on layers at different speeds: background images are positioned differently depending on the scroll (scrolling the page) or based on mouse click. This will create a sense of depth.
User eXperience Design
The user experience (UX) is a criterion not to overshadow for the design conception of a website as it can be defined as the users satisfaction in relation to a product or service offered : in other words , each graphic and ergonomic decision affects the visitor experience , from the choice of colors and style to the navigation . An eye movements recording tool exists today, and that is what is called ” eye tracking “.
EyeQuant tool can instantly visualize how a wide range of Internet users watch and see a website in real empirical study. Rather than waiting for hours , days or weeks, EyeQuant provides in live 90% accuracy results. To do this, a team of researchers located in Berlin lead permanently empirical large-scale studies to collect data on how humans perceive the content, ranging from eye-tracking studies of psychophysical tests online panels .
What are the elements that attract the eye ? Which ones are ignored ? What images are perceived as beautiful and attractive ?
So many questions that arise researchers who use these devices for eye tracking precision so as to raise millions of fixations on tens of thousands of images so far. Empirical studies thus produced are based on experiments with thousands of human subjects.
EyeQuant feeds computers continuously with this type of data based on powerful predictive models of human attention and perception that closely mimic the way humans view the world and especially the web.
Areas that attract the attention of visitors are green spaces on the board. These areas contribute to a sense of clarity , simplicity and organization; while red areas reflect a sense of cognitive overload . If they do not provide relevant information, they are just bulky.